Our wedding: identity, website & couple narrative

Saying “Our wedding” means choosing an identity: how it feels, looks and reads. Use this practical method to align style, site and comms.

1) Manifesto & keywords

• Choose 3 words (e.g., elegant, intimate, natural).
• Write a short manifesto paragraph to guide choices.

2) Moodboard & palette

• Gather 12–16 images; extract palette and typefaces.
• Define no-go’s (what you don’t want to see).

3) Wedding website

• Sections: story, schedule, venue/map, dress code, RSVP, registry.
• Keep copy aligned to your manifesto; use real photos.
• Include accessibility (transport, kids, allergies).

4) Communication

• Invites and save-the-date in the same voice.
• Hashtag, WhatsApp templates and broadcast list.
• Day-of printed programs or QR.

Quick checklist

• 3 words + manifesto
• Moodboard, palette and type
• Website with RSVP and map
• Comms script and templates